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Valeriia Marusetchenko
Product/UX designer
Riga, Latvia
For over 8 years, I've been helping startups and established companies create functional and aesthetic interfaces that meet user needs and drive business growth. My focus is on translating business goals into effective visual solutions for web and mobile applications.
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Why Clients Choose Me
Having worked on diverse projects for clients in the USA, Europe, Asia, and Ukraine, I've learned that successful collaboration is based on three key principles:
Principle 1
Business-Oriented Results
I create design that works. My focus is on the needs of your audience. This allows me to build interfaces that solve real business problems and achieve concrete goals, ensuring a tangible return on your investment.
Principle 2
Transparency & Partnership
I believe a successful product is built on a strong partnership between the client, designer, and developers. I ensure transparent communication with all key stakeholders to bridge the gap between business goals and technical feasibility, resulting in a product that truly works.
Principle 3
Scalability & Consistency
By using a thoughtful, systems-based approach, I ensure every design decision contributes to a cohesive and scalable product. My goal is to create a solid foundation that allows for seamless growth and a consistent user experience.
Services
How I Can Help
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Product Design
Entire process of transforming a business idea into a final product, from discovery and user research to UX strategy and UI implementation.
I would love to design for:
Landing pages
(from $1 000)
Commercial websites
(from $700)
E-commerce
(from $1 000)
Figma logo
UX/UI Design
Creating user-centric UX/UI solutions for websites, mobile applications, and other digital platforms.
Web design (landing pages, e-commerce) and iOS/Android appdesign (accomodation and finance apps), counseling and juniormentoring, teaching on online UI/UX design courses, speaking atoffline events

- Web design (landing pages, e-commerce)
- and iOS/Android appdesign (accomodation and finance apps)
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Design Systems
Building scalable design systems with an atomic approach ensuring consistency and flexibility.

Web design (landing pages, e-commerce) and iOS/Android appdesign (accomodation and finance apps), counseling and juniormentoring, teaching on online UI/UX design courses, speaking atoffline events
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Process Consulting
Helping to establish and optimize efficient design workflows for design teams.

Web design (landing pages, e-commerce) and iOS/Android appdesign (accomodation and finance apps), counseling and juniormentoring, teaching on online UI/UX design courses, speaking atoffline events
Experience
Over 8 years of designing interfaces and products
Over the course of 8+ years, I have evolved from a web designer into a full-fledged product designer, working with both small studios and large international product companies.

Professional Development

I have continuously honed my skills by completing courses in UX/UI design (Tubik Academy, 2018), advanced Webflow (Creative Practice, Webflow Academy, 2022), and designing complex systems (Designing for Complex UI, Projector Institute, 2024), along with ongoing focus on enhancing my soft skills.

Clients & Industries

I have extensive experience working with clients from around the world, designing interfaces for businesses in fintech, e-commerce, travel & hospitality, media, personal brands, manufacturing, and more.

Mentoring & Education

Since 2020, I have been actively sharing my expertise through teaching, mentoring designers, and consulting for various educational projects. I also produce content on my YouTube channel to share my insights on UI/UX design and the IT industry.
Since January 2023
DataArt
I led the UX/UI design for a major replatforming of an internal enterprise system for a UK-based client.
Product Creation: automated workflows and empowered business teams with self-service capabilities
UX Strategy: managed the entire UX process, from initial research and strategy to design implementation and continuous iteration
Design Systems: Maintained and scaled the Figma design system to ensure product consistency and efficiency.
September 2019 - January 2023
Freelance: UX/UI design
Crafting: Created web and mobile interfaces for clients in e-commerce, travel, and fintech.
Consulting & Mentoring: Advised businesses and mentored designers to improve their processes and skills.
May 2018 - September 2019
Tubik Studio
Dnipro, UI/UX Designer
March - August 2017
Smetner Associates
Kyiv, Web Designer
June - November 2016
Lantrix Studio
Kyiv, Web Designer
Portfolio
Selected Commercial Projects
Each project is more than just a visual solution—it’s the result of deep analysis and a clear understanding of business objectives.
2022
Minimalistic web design for Ukrainian art studio
Adaptive website with minimalistic interface inspired by art galleries: without visual noise and distracting details, with an accent on it's works and services .
Case study photo
2022
Minimalistic web design for Ukrainian art studio
Adaptive website with minimalistic interface inspired by art galleries: without visual noise and distracting details, with an accent on it's works and services .
2022
UI/UX design for mobile web view of booking services
The service that allows you to quickly book the desired service in your favorite barbershop, book a car wash or  a table in a restaurant.
Case study photo
2022
UI/UX design for mobile web view of booking services
The service that allows you to quickly book the desired service in your favorite barbershop, book a car wash or  a table in a restaurant.
2020
Jewelry e-commerce web design
Web design for jewelry online store with casual collections of rings, necklaces, earrings, bracelets and other kinds of jewelry.
Case study photo
2020
Jewelry e-commerce web design
Web design for jewelry online store with casual collections of rings, necklaces, earrings, bracelets and other kinds of jewelry.
2020
UI/UX design for Zaggi app
Zaggi - is an application which allows to book and rent accommodation for both short and long term.
Case study photo
2020
UI/UX design for Zaggi app
Zaggi - is an application which allows to book and rent accommodation for both short and long term.
2019
Pazi. UX and UI Design for Vehicle Safety Mobile App
Case study photo
2019
Pazi. UX and UI Design for Vehicle Safety Mobile App
A Look at My Style
In addition to my commercial work, I enjoy creating conceptual interfaces. These works showcase my personal style, which is modern, clean, and detail-oriented.
FAQ
A few things my clients often ask me
Do you only work on full-cycle projects?
While I offer a full range of services from idea to a finished product, I can also join your project at any stage. Whether you need a UX audit, a new design system, a solid UX strategy, or a simple consultation, I'm ready to help.
How do you manage collaboration?
I believe in transparency. My process includes several key stages: analysis and briefing, strategy and planning, design and prototyping, handoff for development, and ongoing support. We'll maintain constant communication and hold regular meetings to keep you fully updated on our progress.
How much do your services cost?
The cost depends on the scope, complexity, and timeline of your project. After we discuss your idea and define the project goals, I will provide you with a detailed estimate. For smaller projects, a fixed price is an option, while larger projects are typically billed on an hourly basis.
Do you provide development services?
My primary expertise is in product design. While I don't write code, I work in close collaboration with your development team. This ensures a smooth handoff from design to implementation and helps avoid any inconsistencies.
Do you work with an NDA?
Yes, I sign Non-Disclosure Agreements (NDAs) to ensure the confidentiality and security of your information. Your ideas and data will always be fully protected.
What do I need to prepare before we start?
To get started, we need to discuss your business idea, target audience, and main goals. If you already have a brief, market research, or analytics, those would be great starting points.
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On February 24, 2022, Russia launched a full-scale invasion of Ukraine, my home and an independent nation.
This aggression is not just an attack on a country on the map, but an attack on the very existence of a nation—on its culture, homes, schools, children, and future.
Russia has killed over 13,800 civilians, including at least 726 children, and has forcibly deported over 19,500 Ukrainian children from occupied territories.
Please, support Ukraine and help the refugees. Stopping the aggressor is vital for the security and stability of the entire Europe. We must ensure that peace prevails and that Ukraine is freed from the invaders.
I want to help Ukraine
Ready to start?
If you're looking for an experienced designer to help turn your idea into a functional and successful product, feel free to reach out. I'd be happy to discuss your project and find the best solution.
Or you can contact me by messengers or socials I use:
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My Contacts
Please, feel free to ask any question about the cooperation. You can write me by any way which comforts you:
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